Loewe Launches South American Market Entry with First Store in São Paulo
Loewe has unveiled its first store in Brazil, marking its entry into the South American market. The new boutique, located in Iguatemi São Paulo, spans 1,238 square feet and features the spring 2024 women’s ready-to-wear collection, along with an array of bags, shoes, small leather goods, eyewear, and other accessories.
Opened on May 17, this store embodies Loewe creative director Jonathan Anderson’s Casa Loewe concept, which merges sophisticated retail design with the aesthetic of an art collector’s home. The space showcases a vibrant mix of green, brown, and silver ceramic tiles, complemented by lilac marble accents, oak shelving, and raw concrete floor tiles.
The store’s interior includes bright Utrecht armchairs alongside Loewe’s signature iron martini tables and a floating Isamu Noguchi Akari light sculpture. Two custom wool rugs feature pastoral landscapes by British textile artist John Allen, titled “White Horse, South Downs.”
The store displays carefully curated art from Loewe’s international collection, including watercolor series by Barcelona-based artist Daniel Steegmann Mangrane, Lichtzwang (2001) and Lichtzwang (2010).
Loewe anticipates strong sales for its Flamenco and Puzzle bags, with the Flamenco bag priced around $2,688. Since Jonathan Anderson took over as creative director in 2013, Loewe has been recognized for its innovative store concepts and exciting fashion offerings.
Iguatemi São Paulo also hosts luxury brands such as Bottega Veneta, Burberry, Cartier, Carolina Herrera, Chanel, Dolce & Gabbana, Fendi, Gucci, Hermès, Polo Ralph Lauren, Rimowa, Saint Laurent, and Tod’s.
Guadalupe Dorey
Leading the editorial, social media, and video strategy and operations for Brazil's top women's lifestyle magazine. Editor at DFashionMagazine.com, ParisModaMagazine.com and LatinoFashionMagazine.com