Love it or Hate it? Travis Kelce Reveals Where He Got His ‘Love Hearts’ Shirt for the Taylor Swift S
Love it or Hate it? Travis Kelce Reveals Where He Got His ‘Love Hearts’ Shirt for the Taylor Swift Show
Since Travis Kelce started dating Taylor Swift, her fans have been scrutinizing his distinctive fashion choices on social media. The shirt he wore in Argentina during the couple's notable moment—the kiss—sparked a mix of reactions. Some Swifties loved it, while others were less impressed. One fan tweeted, “I need Travis Kelce’s Argentina shirt for Thanksgiving!” while another asked, “Is Travis Kelce wearing a Christmas shirt?”

The attention has been a boon for the shirt's designer, J. Logan Horne. “The exposure from Travis has been astronomical,” Horne told Fox News Digital. “Traffic to J. Logan Home has surged, and searches for the brand have increased significantly.

The brand, favored by celebrities like Dua Lipa and Future, is known for its bold, unique apparel, mirroring Kelce’s own fashion sense. Horne’s Maison collection features vintage designer scarves transformed into shirts, each a piece of “wearable art.” Kelce’s Argentina shirt was crafted from vintage Yves Saint Laurent scarves, with the back of the shirt covered in love hearts, making it particularly symbolic.
“No two pieces are ever alike,” Horne said, though he declined to reveal the exact price of Kelce’s shirt, noting that most in the collection retail for over $2,500. “I’m not afraid to mix wild patterns, colors, and materials to create something unique. My style is about imagination and pushing fashion boundaries.”
Kelce, known for his adventurous style, has consistently pushed fashion limits. Horne praised Kelce for his charismatic fashion sense, saying it’s a testament to his personality. Earlier this season, Sports Illustrated recognized Kelce’s pregame outfit as the best in the NFL, highlighting his bold fashion choices, which he has been perfecting since high school.
Billy Bush, host of Extra, recently shared a photo of Kelce in a “strange sweater” from his high school yearbook, noting that Kelce’s fashion choices are meant to bring joy. Despite mixed reviews from sports commentators, Kelce’s style remains a point of pride and distinction.