Colombian Designer Johanna Ortiz on Coffee, Fashion, and Holiday Traditions

Johanna Ortiz’s signature vibrant colors, feminine silhouettes, and signature ruffles have earned her a devoted following. But how did she infuse her design aesthetic into her latest collaboration? For its annual Festive collection, Nespresso teamed up with Ortiz for the “Gifts of the Forest” collection—a limited-edition series of coffees and accessories designed as luxurious, nature-inspired gifts that also support Amazon reforestation efforts.

A Day in the Life of Johanna Ortiz

What’s your daily routine like?

As a Colombian, coffee is an essential part of my morning ritual. I take a moment for myself over a cappuccino before meditating and working out—always before my three boys wake up and the day truly begins. Colombian coffee is, of course, my favorite. I love Nespresso’s Master Origins Colombia—it has a fruity, sweet profile with red berry aromas. I arrive at the office around 10 a.m., ready for fittings and meetings with my design team. After lunch, especially during collection times, I have a pick-me-up coffee—though I rarely go over three cups a day. In the late afternoon, I unwind by watching my boys' polo lessons, a perfect way to decompress after a busy day.

What defines your working wardrobe?

I’m all about relaxed yet sophisticated dressing with a touch of the extraordinary. I usually opt for tunics with bold prints and flat sandals or a wrap skirt with a bodysuit that accentuates my silhouette. If I want to accessorize, I’ll add my Iraca palm necklaces or a beaded mochila [pouch].

Designing with Latin American Spirit

Your brand is a reflection of Latin vibrancy. How does that influence your designs?

Colombia and the tropics are always at the heart of my inspiration. The woman I design for is a lover of beauty and a collector of passport stamps. I love blending my culture with global influences. My roots and surroundings shape my creative vision, with Latin America’s signature “magical realism” always present in my work.

Your AW21 collection is glamorous yet grounded, with versatile pieces and new prints. What was the inspiration?

“Aureliana” is a collection inspired by magical realism and the fine line between fantasy and the new reality we live in. It’s designed for an edgy, 1980s-inspired woman—less romantic, a bit more rebellious. We focused on creating silhouettes for “barefoot living,” using sustainable materials and versatile designs that encourage conscious consumption while maintaining elegance and effortlessness—key characteristics of the Johanna Ortiz brand.

Defining South American Fashion

You’ve collaborated with Aerin Lauder, Tabitha Simmons, and most recently H&M, marking the first time H&M worked with a Latin American designer. How do you define South American fashion?

South American fashion has evolved tremendously. From materials to craftsmanship, the region has a rich history and unique techniques that are impossible not to admire. Our designers bring something truly special to the global fashion industry—whether through intricate textiles, natural fibers, or bold prints.

The Nespresso “Gifts of the Forest” Collaboration

What was the starting point for this collaboration?

For me, design and nature go hand in hand, so this project felt deeply personal. Colombian coffee holds a special place in my heart, and I’m passionate about sustainability. Knowing that Nespresso is going beyond its agroforestry commitments by supporting the protection of ten million trees in the Amazon made this collaboration even more meaningful.

When designing the collection, I wanted to capture the beauty of the forest in every piece, incorporating rich, earthy tones and lush, organic patterns. It was a seamless fusion of fashion and nature.

Does designing for products rather than clothing require a different creative approach?

My design process always starts with color. Once we established the deep, earthy hues, we layered in prints that reflected the richness of the forest. Whether designing for fashion, home décor, or accessories, I focus on creating a cohesive visual universe—versatile designs that transcend categories while maintaining the spirit of my brand.

Giving Back Through Fashion

Your brand has a strong philanthropic ethos. What achievements are you most proud of?

Without a doubt, my proudest achievement is La Escuela Johanna Ortiz. Through this initiative, we offer free embroidery and seamstress courses to local women in Cali, empowering them with skills to enhance their careers while also providing emotional, mental, and financial support. The training goes beyond craftsmanship—we focus on building self-confidence, emotional intelligence, and financial literacy, so these women have the tools to succeed professionally. Graduates can either join the Johanna Ortiz team or pursue their own careers in the fashion industry. This program is about uplifting our community and contributing to a more sustainable future.

A Festive Season with Meaning

What’s on your Christmas wish list, and how will you be celebrating?

This collaboration with Nespresso inspired me to think more deeply about gifts that give back. Every piece in this collection carries a promise for future generations, making it the perfect meaningful gift—one that aligns with my Christmas wishlist.

As a family, we cherish our holiday traditions, and one of our favorites is spending Christmas in Cartagena, on the beautiful island of Barú. There’s nothing better than celebrating surrounded by loved ones in such a magical setting.