On October 20th at São Paulo Fashion Week, the Bahia-based brand Dendezeiro unveiled its powerful new collection, “BRASILIANO: Children of the Sun.” Directed by Hisan Silva and Pedro Batalha, the presentation was a vivid reclamation of the Brazilian hinterland's narrative, shifting the focus from hardship to a celebration of cultural richness, resistance, and transformative strength.
The collection masterfully merges streetwear elements with precise tailoring to propose a contemporary and diverse vision of the sertão (backlands), intentionally challenging stereotypes while honoring its profound roots. Drawing inspiration from classics like Vidas Secas (Barren Lives), the designs translate the resilience of the sertanejo people into a modern, inclusive aesthetic. This connection is materially expressed through artisanal techniques such as intricate straw braiding and beadwork, paying homage to traditional craftsmanship.
A strategic partnership with Suvinil introduced the shade "Marrom-luxo" (Luxury Brown)-one of the brand’s Colors of the Year for 2025—into the collection. This deep, earthy tone represents the intense palette of the sertão and blurs the lines between fashion and interior design. It anchors a color story dominated by rich browns, reds, black, and beige, symbolizing a deep connection to the land. This earthy harmony extended to footwear through a collaboration with PUMA, which featured custom Easy Rider, Suede Classic, and Speedcat sneakers in coordinating tones.
The overall vision was completed with poignant authenticity. Makeup artist Gotham celebrated Brazilian diversity by enhancing the models’ radiant skin and natural tans, evoking the warmth of the sun with an earthy palette. Loose, flowing hair underscored a sense of freedom and essence.
Ultimately, “BRASILIANO: Children of the Sun” reaffirms Dendezeiro’s core commitment: to drive innovation and champion inclusion while remaining unshakably connected to its cultural origins, presenting a future-forward vision firmly rooted in identity.
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