Moncler Expands in Brazil With First Store Outside Sao Paulo, Opening in Curitiba
The Italian luxury brand Moncler is expanding its footprint in Brazil with the opening of its third store in the country—this time in Curitiba. Known worldwide for its technical outerwear and performance-driven designs engineered for extreme cold and winter sports, the label continues to strengthen its position within Brazil’s high-end retail sector.
Scheduled to open in September, the new location marks Moncler’s first boutique in the capital of Paraná and its first outside the São Paulo metropolitan area. The store will be the brand’s third in Brazil, reinforcing its commitment to the local market.
Moncler has long distinguished itself by merging Alpine heritage with cutting-edge innovation and contemporary style—a formula that elevates the brand beyond fashion into the realms of elite sports and premium lifestyle culture.
The brand recently garnered additional attention for designing the official uniforms of the Brazilian delegation at the 2026 Winter Olympics, developed in partnership with Oskar Metsavaht. The campaign also featured Lucas Pinheiro Braathen, one of the standout names on the international skiing circuit.
Guadalupe Dorey
Leading the editorial, social media, and video strategy and operations for Brazil's top women's lifestyle magazine. Editor at DFashionMagazine.com, ParisModaMagazine.com and LatinoFashionMagazine.com